Morethan Group

More Than Group Ltd is a young dynamic company that is making a real impact on the Housewares market. In our short history More Than Group has become a major force in the world of Bakeware and Housewares.


Supplying both branded and own label ranges, More Than Group has gained the trust and respect of many in the industry as well as most of the major retailers and distributors.


We have an enviable customer base including Fenwicks, Lakeland and most recently the Co-op, who with their recent acquisition of Somerfield and over 4000 stores, is the country’s 5th largest retailer. More Than Group has proven our ability to satisfy the market in, what have been, challenging trading conditions.


Confidence in our product is confirmed with endorsements from some of the industry’s most prestigious chefs, bakers and market leading companies.

Jane Asher, ‘Queen of Cakes’, the celebrated actress, author and cake maker to the stars, endorses a range of our bakeware. So confident is she in it, that she sells it in her own cake shop in Chelsea. Jane is also the head judge of the ‘Home Baker of the Year’ contest. More Than Group Ltd and Victoria Foods have been proud sponsors of the contest for many years.


Celebrity Chef Brian Turner CBE, puts products to the ultimate test. Before agreeing to endorse his range of our product, he ‘road tested’ them in the busy kitchens of his fine restaurants. Not only did they pass, he was inspired to create an individual recipe for each of the items in his range.


Electrical giants Glen Dimplex, whose brands include Stoves, Belling and New World Cookers also trust More Than Group products by recommending them for use in their vast collection of cookers and ranges.


To enable us to create such confidence in our products More Than Group Ltd prides itself on building trusted relationships to enable us to achieve the best possible quality at the best possible prices for our customers.